Welcome to Harrah's Cherokee Valley River Casino & Hotel! Our newly opened casino is located just outside the town of Murphy, NC which is approximately two hours away from Knoxville, Chattanooga and downtown Atlanta. Harrah's Cherokee Resort Event Center hosts concerts for a wide range of genres from artists such as Chicago, Jamey Johnson, and The Charlie Daniels Band, having previously welcomed the likes of The Charlie Daniels Band, Marshall Tucker Band, and Scooter Brown Band. Find Harrah's Cherokee Resort Event Center venue concert and event schedules, venue information, directions, and seating charts. Buy Harrah's Cherokee Resort Event Center tickets at. A brand-new destination with thrilling gaming, five food outlets, cool cocktails and hot entertainment. Welcome to Harrah’s Cherokee Valley River Casino & Hotel! Newest casino is located just outside the town of Murphy, NC. Address: 777 Casino Pkwy Murphy, NC 28906.
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